Communication Model (on diagram)

Speech                                                          KL Paulson
Bro. Spurgeon                                                April 9, 1994

The Sender is active.
  The sender is motivated by his ambitions to persuade.

The Message is what is in the channel. 
  The message is what is actually got across.
  Always say what you want said.

The Channel is the medium in which the message exits (e.g. one-on-one, 
  radio, mass, t.v.). 

The Situation is the immediate event in which the persuasion is being 
  attempted. 

The Receiver is for whom the communication is targeted but it may also 
  include those others who are not targeted.

Receiver and Situation Analysis

One of the chief areas of speaking.

I. The Value of this analysis.
     Each audience is DIFFERENT.  You will never speak to the same audience 
     twice. 

II. The Purpose of this analysis.
     To provide maximum understanding of the audience, giving the sender 
     control. 

III. The Stages of the analysis.

  A. Prior Analysis (1st stage -- before the event).

     1. Demographic factors.
        (They do NOT involve choice.)
        a. Age 
        b. Gender
        c. Ethnicity 

     2. Factors that do involve choice.
        a. Education.
        b. Occupation (blue or white collar).
        c. Political affiliation.
        d. Common interests.

     3. Unique factors.
        a. Size of audience.
        b. Reasons for your audience attendance.
           (Why are you there?)
        c. General knowledge of your group.

How do you analyze your audience?  -- Greeting the people.
                                   -- Small talk.
                                   -- Visit with Pastor.
                                   -- Look around the town.
                                   -- Consider bulletin boards.

  B. Immediate Analysis (2nd stage -- right before you speak).
     -- Sensitive to changes that have taken place.
     -- Or prior mis-analysis (made mistakes).
     Do not cement yourself into just one way of speaking (How to say it.) 

  C. Ongoing Analysis (3rd stage -- while you are speaking).
     
     1. This is the most neglected analysis.
     2. Accurately interpretating feedback.
        
  D. Post Analysis (4th stage -- after you have spoken).
     ( What happened? and Why? ) 
     Very, very important.
     Learn from mistakes and good points.